For construction businesses, 2024 should be the year of CX.

A customer-first approach delivers good ‘CX’ – meaning everything an organisation does to deliver superior experiences. And to do this, you need to focus on your customer journey.

But why should construction businesses care? After all, when the project is delivered to spec, you’re done, right?

Wrong. The customer journey is at its most critical during the 2 to 10 year warranty period, when customer critiquing is at its highest.

According to McKinsey we are “In an age when how a business delivers for its customers is just as important as – if not more important than – the products and services it provides. And in a digital world, where customers review and share their experiences with a company in public forums, it has become vital for companies to connect with customers across their journeys at an emotional level.”

And the most emotional part of the journey for customers is the purchase and post construction, when they’re living with the final product and critiquing it. And unsurprisingly, it’s also the phase when legal risks are highest.

So, not only is a superior customer experience the right thing to do for customers – for your business the results are:

⭐️ Reduced costs.

⭐️ Risk mitigation.

⭐️ 3x returns to your business.

You can achieve a superior customer-first approach with DLP Manager’s 7 Business Benefits.

What’s your customer journey? And how can you improve on it in 2024?

We can help you create a customer-first approach which will ensure customer satisfaction and recommendation, the key drivers of future sales and business growth.

We can help you transform your business in 2024. Book a time with me to talk about a strategy for your projects.

Get in touch for a demo of DLP Manager today.